NFL Brands Leading the Charge Off the Field

As Super Bowl LVIII draws near, the NFL commands global attention. Over the last decade, both active and retired athletes have taken center stage, championing cannabis advocacy and spearheading investments and innovative ventures within the industry.

Inching towards the end zone, in 2022 the NFL pledged 1 Million dollars to cannabis research. Out of 106 proposals submitted, two teams from the University of San Diego and the University of Regina in Canada were selected by the NFL and the NFL Players Association’s Joint Pain Management Committee to investigate the effects of cannabinoids on pain management and neuroprotection from concussion in elite football players.

Today, these NFL cannabis brands are leading the charge off the field;

Ricky Williams: Highsman

Ricky Williams, post-retirement, uncovered the therapeutic potential of Cannabis, utilizing it to alleviate pain, mitigate injuries, and navigate the pressures of elite athletics. Motivated by a quest for knowledge, he journeyed to the Himalayas to delve deeper into the plant’s medicinal attributes. Following extensive research and refinement, Ricky introduced Highsman, a brand embodying his values. Seizing the chance to enact positive transformation within a broader community, the focus shifted to delivering top-tier cannabis products, alongside premium accessories and immersive infused yoga experiences.

Calvin Johnson Jr. & Rob Sims: Primitiv

Transitioning seamlessly from the field to the boardroom, Calvin and Rob have joined forces to establish Primitiv Group, a vertically integrated cannabis enterprise operating within Michigan. Endowed with licenses for cultivation, processing, and retail sales, the company embodies their vision for comprehensive involvement in the cannabis industry.

Driven by a commitment to altering perceptions and dismantling stereotypes, Johnson Jr. and Sims have forged a purpose-driven brand. Their mission revolves around promoting cannabis as a conduit for elevated wellness. In a recent development, they’ve forged a partnership with Harvard University to bolster research into medical cannabis, cementing their dedication to advancing the field.

Mike James, Rohan Marley: Lion Order

On April 20, 2022, Rohan Marley, former Miami Hurricane, entrepreneur, global icon, and son of Bob Marley, unveiled Lion Order, a luxury lifestyle brand rooted in cannabis culture and imbued with the essence of life and the Rastafari philosophy. Spearheading a paradigm shift in the cannabis arena and championing the plant’s advancement, Rohan disseminates the Lion Order ethos while empowering cannabis aficionados worldwide. Mike James, retired NFL Runningback, cannabis advocate, thought leader, and Lion Order Partner, boasts a football career with the Detroit Lions, fostering enduring connections pivotal to the brand’s current trajectory.

Bo Scaife: All Pro Farms

Bo Scaife, retired NFL legend, cannabis visionary, and founder of All Pro Farms, is trailblazing for athletes nationwide, leveraging his platform to champion cannabis advocacy.

Driven by an unyielding work ethic and an insatiable hunger for excellence, Bo Scaife was destined for greatness. He showcased his talents on the college football stage for the University of Texas Longhorns, earning First-Team All-Big 12 honors. Subsequently drafted by the Tennessee Titans in the sixth round of the 2005 NFL Draft, Scaife dominated the field for eight years. He etched his name in NFL history by becoming the sole tight end to achieve a touchdown rush, touchdown catch, kickoff return, and recorded tackle in a single season.

Today, Bo extends his influence beyond the gridiron, spearheading All Pro Farms, an innovative company poised to drive the industry forward.

Marshawn Lynch: Dodi

Retired NFL legend, advocate, and entrepreneur Marshawn Lynch is candidly addressing cannabis with his newest venture, Dodi Blunts. Marshawn has been outspoken, aligning with fellow athletes to invest in cannabis and elevate premium products.

Currently, Marshawn Lynch is directing his efforts toward Dodi Blunts, prioritizing community empowerment, especially within communities of color.

Nico Marley: Lion X Wellness

Stepping into the limelight, former football legend and son of Rohan Marley, Nico Marley, is elevating health and wellness with Lion X Wellness, a brand that draws inspiration from his family’s legacy.

Driven by an insatiable hunger and an unwavering passion for success, Nico’s path to greatness was predestined. Following in his father’s footsteps, he developed a deep affinity for football, excelling in high school and making his mark at Tulane University before venturing into the NFL.

Transitioning from professional football, Nico embarked on a new journey, founding Lion X Wellness, a health and wellness brand centered on nutrition and premium CBD-based products.

Kyle Turley, Jim McMahon and Eben Britton: Revenant

Throughout their NFL careers and into retirement, Kyle Turley, Jim McMahon, and Eben Britton witnessed firsthand the toll opioids took on the bodies and minds of numerous players, including themselves. Following thorough research and strain development, the Revenant brand emerged. Their brand’s mission is two-fold: firstly, to present humanity with a safe alternative to harmful pharmaceuticals, prioritizing everyone’s mental and physical well-being. Secondly, to offer a premium product line for those seeking recreational cannabis enjoyment.

At Revenant, they are dedicated to crafting immersive, authentic experiences that ignite inspiration.

Adam Jones: Pac 24

In NFL history, few athletes match the calliber of Adam “PACMAN” Jones, whose greatness has reshaped the game on a global scale. With his tenacious on-field performance and relentless pursuit of excellence, Adam has captivated fans’ hearts and spearheaded progress. Today, he drives forward the Sports Cannabis dialogue as both an entrepreneur and advocate.

Adam remains a force for change, even in retirement, serving as a beacon for athletes worldwide. As a thought leader, advocate, and entrepreneur, he is reshaping the Sports Cannabis narrative with the launch of PAC24, a CBD lifestyle brand. Personally curating his favorite strains, Adam aims to share their benefits with the world.