We are a collective of former professional athletes who made a living putting our bodies on the line for the love of the game and our fans. Those sports while we love them have taken a great toll on our bodies and minds, which has led many of us to cannabis to heal. 

As former professional athletes, we understand the need for safe, effective, therapeutic options for everyone. We are committed to breaking the stigma surrounding cannabis, advocating for fair legislation and ensuring access for all who need this vital plant.

Project Champion Tenets

For lawmakers on both sides of the aisle to recognize that cannabis legalization will bring forth a number of medical and wellness products for the general public. 

A legal, regulated market will provide consumers with safe, consistent, reliable, affordable products and is the fastest way to wipe out the illicit market.

To empower pro-cannabis voters to turn out and support pro-cannabis legislation and champion pro-cannabis candidates.

Founding Champions

Project Champion
Calls on Lawmakers

04Dec

MJBizCon 2024, “A New Playing Field” Mainstage Keynote Session

Time: 12:00 Cost: free
Join Project Champion’s own Ricky Williams on the mainstage as he shares how cannabis is redefining athletic performance and recovery. This all-star panel of former athletes will explore cannabis's role in managing chronic pain, reducing inflammation, improving focus, and enhancing sleep—shedding light on the science and shifting regulations that are shaping the future of sports. Don’t miss Ricky’s insights into how the plant has transformed his journey both on and off the field.
05Dec

MJBizCon 2024, Elevate and Flow Yoga

Time: 09:00 Cost: free
Start your day with Project Champion ambassador Ricky Williams as he leads a rejuvenating yoga session at MJBizCon. This NFL legend turned cannabis advocate brings his unique perspective to blending mindfulness, movement, and the healing properties of cannabis. Whether you're a seasoned yogi or just curious about incorporating wellness practices into your routine, this session is the perfect way to elevate your MJBizCon experience.

Our work and experiences will help to destigmatize this plant as we strive to create a future where cannabis is recognized and accepted as a viable solution for health and wellness.

Founding Champions

Ricky Williams
and Jim McMahon

CNN's Manu Raju spoke with former NFL players Ricky Williams and Jim McMahon who lobbied on Capitol Hill for looser cannabis regulations as the Biden administration moved to reclassify marijuana as a lower-risk substance.

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