Giving Tuesday: Why the Cannabis Industry Needs Project Champion More Than Ever

Yesterday’s DEA hearing on rescheduling cannabis was a stark reminder of how far we still have to go in legitimizing our industry.

The rhetoric fell short, the understanding of cannabis policy was muddled, and the voices of the industry were not given the platform they deserved. If there was ever a time for solidarity, for the cannabis community to rally together, it is today—on Giving Tuesday.

What Is Giving Tuesday? Giving Tuesday is a global movement, a day dedicated to generosity, collaboration, and supporting the causes that drive meaningful change. For the cannabis industry, this moment is pivotal. As we face hurdles in public perception, policy reform, and economic viability, organizations like Project Champion exist to ensure that the progress we’ve made doesn’t unravel—and that we continue to move forward.

Co-Founders Ricky Williams and Jim McMahon on the Hill in DC

Why Yesterday’s DEA Hearing Matters The DEA hearing was an opportunity to advance cannabis rescheduling—a critical step in ending the stigma and barriers that have hampered the industry for decades. Unfortunately, the hearing highlighted a lack of nuanced understanding of cannabis policy and science among key decision-makers. This underscores the need for clear, credible advocacy to guide lawmakers, regulators, and the public through this complex issue.

How Project Champion Makes a Difference At Project Champion, we’re not just advocates; we’re the bridge between the cannabis community and the policymakers shaping its future. Our mission is twofold:

  1. Supporting the Industry: We help cannabis businesses navigate policy changes, connect with lawmakers, and ensure their voices are heard.
  2. Educating Lawmakers: We work tirelessly to demystify cannabis, showcasing its legitimacy as a vital industry and a crucial public health and wellness tool.

But none of this is possible without the support of people like you.

The Urgency of Today Cannabis businesses are at a crossroads. The industry’s growth has been met with challenges ranging from banking restrictions to public misconceptions and regulatory inconsistencies. Project Champion is uniquely positioned to address these issues, but we need resources to continue the fight.

Here’s why donating today matters:

  • Amplify Your Voice: Your donation helps us represent the cannabis industry in key policy discussions, ensuring that lawmakers hear from experts, not just detractors.
  • Empower Change: With your support, we can fund educational campaigns, policy briefs, and outreach efforts that pave the way for meaningful reform.
  • Strengthen the Industry: Project Champion isn’t just fighting for policy change; we’re working to create a stable, sustainable future for everyone in cannabis.

How to Give Your contribution, no matter the size, fuels our ability to act. On Giving Tuesday, we invite you to stand with Project Champion and invest in the future of cannabis. Here’s how you can help:

Let’s Have the Industry’s Back The cannabis community has always been resilient. Together, we’ve overcome countless challenges, from criminalization to stigmatization. Now, as we stand at a pivotal moment, it’s time to double down on our efforts. By donating to Project Champion this Giving Tuesday, you’re not just supporting an organization—you’re supporting an entire industry.

Let’s guide lawmakers, support businesses, and ensure the future of cannabis remains bright. Together, we can champion the change we want to see.

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